I recently joined Laura Templeton on the 30 Second Success Podcast to explore an idea that’s reshaped how I speak, show up, and serve: standing in your brand. This conversation was energizing, practical, and deeply human—exactly what so many of us need when we’re building businesses that are both profitable and purposeful.
You can listen to the episode on the 30 Second Success Podcast website, on Apple Podcasts, Spotify, or catch highlights on YouTube.
Laura opened the episode by cutting straight to the heart of modern leadership and entrepreneurship: clarity, courage, and connection. Those aren’t just buzzwords; they’re the backbone of how we make decisions and move ideas forward. During our chat, we focused on how aligning your message with your values creates the presence and authority that audiences instinctively trust.
What struck me most was how practical Laura made it. She showed that “standing in your brand” isn’t about polishing every word—it’s about pressing into your voice, your values, and your vision until what you say and what people feel are the same thing.
Standing in your brand means your message is grounded in who you are, not who you think you have to be. It’s a shift from performance to presence. Instead of chasing the perfect pitch or tweaking your story for every room, you anchor your communication in what’s true and let that truth carry the conversation.
“It’s not about perfection or polish. It’s about presence.”
That line from Laura stuck with me. When we communicate from presence, we stop over-explaining, stop hiding behind scripts, and start connecting emotionally. People don’t just hear our words; they feel our conviction.
Clarity is the first signal you’re standing in your brand. It shows up as knowing who you’re speaking to, what they care about, and how you can help—without overthinking every sentence. When you have clarity, you conserve energy. You reduce decision fatigue because you’re not rewriting your message every day.
Clarity doesn’t mean rigidity. It means alignment. It gives you freedom to show up consistently because you’re grounded in your truth.
Consistency compounds. As Laura put it, when your voice, visuals, and vibe are consistent across platforms—your site, social channels, bios, and even your meeting intros—people immediately recognize you and understand what you stand for. Consistency builds trust, and trust builds momentum.
This doesn’t require a massive rebrand. It requires a decision: to carry your core message into every space you occupy, online and off.
Conviction is emotional resonance—the moment people feel your belief. You’re not just sharing knowledge; you’re communicating from a place of service and purpose. When you lead with conviction, your message stops sounding like everyone else’s and starts attracting the people who value what you value.
I’ve noticed that when I speak from belief, the right opportunities find me: introductions, collaborations, even speaking invites. That’s not an accident; it’s the market responding to alignment.
One of the most moving moments in the episode was Laura’s story about a financial advisor who struggled to connect with clients because she was repeating industry scripts. When she rooted her message in the personal reason she chose this work—a painful family loss and a mission to protect other families—everything changed. Her content, conversations, and confidence aligned, and her audience could finally feel her purpose.
That’s the power of standing in your brand: alignment creates clarity, clarity creates connection, and connection creates conversions.
We talked about the returns that don’t show up in a dashboard right away: the energy you reclaim when you stop pretending, the speed you gain when your message is clear, and the pull you create when your presence is confident and consistent. Those are invisible at first—but they’re the precursors to the visible ROI: more referrals, more aligned opportunities, and yes, more revenue.
As Laura said, when you pair conviction with clarity and show up consistently, cash flow tends to follow. You become easier to refer because people know exactly what you stand for.
If you want to deepen your messaging and strategy, Laura pointed to two helpful resources:
Here are the ideas I’m carrying forward after this conversation with Laura:
Ultimately, standing in your brand is about integrity. The more honest your message, the easier your marketing becomes.
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Huge thanks to Laura for holding space for a real, raw conversation—and for reminding us that success often starts with a brave 30 seconds of honesty.